15 min
Facebook Ads Creative That Actually Works for Local Businesses
I'll admit—I used to think local Facebook ads were just about targeting. Then I ran 500+ tests. Here...
Facebook Ads
154 articlesMeta ads, Facebook advertising
15 min
15 min
Beauty Brands Are Wasting 68% of Their Facebook Ad Budget on Wrong Targeting
I'm tired of seeing beauty brands blow $10k/month on broad targeting when their creative IS their ta...
15 min
Construction Facebook Ads: Creative Strategy That Actually Converts
I used to think construction ads needed polished studio shots—until I tested 500+ creatives. Here's...
9 min
Facebook vs Instagram Ads for Local Businesses: What Actually Converts
I used to push Instagram for every local client—until I analyzed 500+ campaigns. Here's what the dat...
15 min
Facebook Ads Creative Myths Agencies Still Believe (And What Actually Works)
That claim about '3-second video rule'? Based on 2019 data. Here's what actually converts in 2024 wi...
15 min
Why Your Hotel's Facebook Ads Targeting Is Probably Wrong (And How to Fix It)
I used to build detailed Facebook audiences for hotels—until iOS 14 killed attribution. Now your cre...
15 min
Facebook vs Instagram Ads for Hotels: What Actually Drives Bookings
Stop guessing which platform works for hotels. We analyzed 50,000+ hospitality ad accounts to show y...
15 min
Instagram Ads Beat Facebook for Beauty Brands—Here's Why
Most beauty brands waste budget on Facebook. Instagram delivers 42% lower CPA. Data-backed guide wit...
15 min
Your Facebook Ads Budget Is Wrong: How Roofing Companies Waste $12k Monthly
Most roofing companies burn cash on Facebook Ads. Here's what actually converts—with real CPM benchm...
15 min
I Was Wrong About Facebook Ads for Education—Here's What Actually Works
After scaling education clients to 8-figures, I've completely changed my Facebook Ads creative appro...