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Articles LinkedIn Ads

LinkedIn Ads

69 articles

B2B advertising, LinkedIn marketing

LinkedIn Ads for Travel Brands: What Actually Works in 2024 15 min

LinkedIn Ads for Travel Brands: What Actually Works in 2024

I'll admit—I thought LinkedIn was all B2B tech. Then I ran travel campaigns that got 47% lower CPA t...

A
Admin
Feb 19
LinkedIn Ads for Retail: The 2024 Creative-First Playbook That Actually Works 15 min

LinkedIn Ads for Retail: The 2024 Creative-First Playbook That Actually Works

Tired of wasting budget on LinkedIn? I'm breaking down exactly what converts for retail in 2024—with...

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Andrew Patterson
Feb 17
LinkedIn Ads Budget Planning: What Actually Works for B2B in 2024 15 min

LinkedIn Ads Budget Planning: What Actually Works for B2B in 2024

Stop wasting money on LinkedIn Ads. Real data from 50+ B2B campaigns shows how to allocate budget, a...

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Andrew Patterson
Feb 15
LinkedIn Ads Conversion Tracking: The 2024 Setup Guide That Actually Works 15 min

LinkedIn Ads Conversion Tracking: The 2024 Setup Guide That Actually Works

LinkedIn's conversion tracking is broken for 73% of advertisers. Here's how to fix it with pixel, AP...

A
Admin
Feb 10
LinkedIn Ads Budget Planning for Finance: Stop Wasting Money 12 min

LinkedIn Ads Budget Planning for Finance: Stop Wasting Money

I'm tired of seeing finance brands blow their budget on LinkedIn because of bad advice. Here's what...

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Andrew Patterson
Jun 20
LinkedIn Sponsored Content: The B2B Marketer's Real-World Playbook 21 min

LinkedIn Sponsored Content: The B2B Marketer's Real-World Playbook

Stop wasting budget on vanity metrics. Here's how to actually reach buying committees, drive pipelin...

A
Admin
Feb 15
Your LinkedIn Ads Budget Is Wrong: Fitness Marketers Are Wasting 63% 15 min

Your LinkedIn Ads Budget Is Wrong: Fitness Marketers Are Wasting 63%

Most fitness brands burn cash on LinkedIn Ads. Here's the data-driven budget framework that actually...

A
Admin
Oct 09
LinkedIn Ads Budget Planning for Real Estate: Creative Strategy Over Targeting 15 min

LinkedIn Ads Budget Planning for Real Estate: Creative Strategy Over Targeting

LinkedIn CPMs for real estate average $12-18. Here's how to allocate budget effectively with creativ...

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Andrew Patterson
May 05
Why Your LinkedIn Ads Budget Is Wrong for Travel Marketing 15 min

Why Your LinkedIn Ads Budget Is Wrong for Travel Marketing

Most travel brands waste 40%+ of their LinkedIn ad spend. Here's how to fix your budget with real CP...

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Andrew Patterson
Dec 15
Why I Stopped Ignoring LinkedIn Ads for Automotive Marketing 18 min

Why I Stopped Ignoring LinkedIn Ads for Automotive Marketing

I used to think LinkedIn was too expensive for automotive—until I saw the data. Here's what's actual...

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Andrew Patterson
Oct 07
Insurance LinkedIn Ads: Why Your Budget Plan Is Probably Wrong 15 min

Insurance LinkedIn Ads: Why Your Budget Plan Is Probably Wrong

Most insurance companies waste 40%+ of their LinkedIn ad budget on outdated tactics. Here's what act...

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Andrew Patterson
Sep 28
Why Local Businesses Are Wasting 73% of Their LinkedIn Ad Budget 23 min

Why Local Businesses Are Wasting 73% of Their LinkedIn Ad Budget

I'll admit—I thought LinkedIn was just for enterprise sales. Then I tested it for local B2B. Here's...

A
Admin
Sep 26
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