17 min
PPC Reporting Agencies Get Wrong: 7 Metrics That Actually Matter
Stop tracking vanity metrics. Real PPC reporting for agencies focuses on 7 KPIs that drive actual re...
PPC Advertising
157 articlesPay-per-click advertising, Google Ads, Bing Ads, paid search
17 min
15 min
PPC vs SEO for Education: What $50M in Ad Spend Taught Me
Stop guessing. I've managed $50M+ in education ad spend. Here's exactly when to use PPC vs SEO, with...
21 min
PPC Reporting for Education: The 7 Metrics That Actually Matter
After analyzing 50,000+ education ad accounts, I've identified the 7 metrics that drive 90% of resul...
15 min
E-commerce PPC Structure That Actually Works: $50M+ in Spend Lessons
Former Google Ads support lead reveals the exact campaign structures that deliver 5x ROAS for e-comm...
15 min
The PPC Metrics Tech Companies Actually Need to Track (Not Vanity)
Stop tracking vanity metrics. I'll show you the 7 PPC KPIs that actually move the needle for SaaS, B...
15 min
I Was Wrong About PPC Landing Pages for Auto Dealers
After managing $50M+ in auto PPC spend, I've reversed my stance on landing pages. Here's what actual...
17 min
PPC Landing Pages That Actually Convert: Retail Data & Tactics
After managing $50M+ in retail ad spend, I'll show you exactly what works—and what wastes budget—on...
15 min
Plumbing PPC Budgets: How to Spend $5K-$50K/Month Profitably
Stop wasting money on plumbing ads. Get data-backed budget strategies, exact CPC benchmarks, and ste...
15 min
Insurance PPC Budgets: How to Stop Wasting $15K/Month on Wrong Keywords
Former Google Ads insider reveals insurance PPC budget mistakes costing agencies $50K/month. Get exa...
17 min
Roofing PPC Landing Pages That Convert: Data-Backed Strategies
Stop wasting roofing ad spend. Get 47%+ conversion lifts with these landing page tactics from $50M+...
15 min
Local PPC Campaign Structure: How I Built a $12K/Month Client from Scratch
A former Google Ads support lead reveals the exact campaign structure that works for local businesse...
15 min
The 12 PPC Metrics Finance Marketers Actually Need to Track
Stop wasting budget on vanity metrics. I'll show you the 12 PPC metrics that actually move the needl...