15 min
TikTok Ads for Plumbing: Why Your Creative Is Your Targeting Now
I'll admit—I thought TikTok was for teens. Then I ran plumbing ads that got 34% lower CPAs than Face...
TikTok Ads
90 articlesTikTok advertising, short-form video ads
15 min
20 min
TikTok vs Facebook Ads for Local Businesses: Real Data & Strategy
A local restaurant owner came to me spending $8K/month on Facebook with a $45 CPA. We tested TikTok—...
15 min
Dental Practices Are Wasting 70% of Their Ad Budget on Facebook
Most dental offices are overspending on Facebook Ads while TikTok delivers 3x cheaper leads. Here's...
14 min
TikTok Ads for Legal: Why Your Targeting Is Probably Wrong
I used to think TikTok was just for teens—until I saw a law firm get 37% lower CPA than Facebook. He...
15 min
TikTok Ads for Automotive: Why Your Creative Is Your Targeting Now
I was wrong about TikTok for car brands. After scaling campaigns to 8-figures, here's what actually...
15 min
TikTok vs Facebook Ads for Construction: Data-Backed Strategy Guide
Stop wasting ad spend on the wrong platform. We analyzed 500+ construction campaigns to show you exa...
15 min
TikTok Ads for SaaS: Creative Strategies That Actually Convert
SaaS marketers: TikTok isn't just for DTC. Here's how to build high-converting creatives with real C...
21 min
TikTok vs Facebook Ads for Tech: Where Your Budget Actually Works
Stop wasting ad spend on the wrong platform. Data-backed comparison of TikTok vs Facebook Ads for te...
15 min
TikTok vs Facebook Ads for Education: I Was Wrong About This
I'll admit—I thought Facebook owned education marketing. Then I ran the tests. Here's what 3,500+ ad...
15 min
TikTok vs Facebook Ads for Plumbing: Why I Changed My Mind
I used to push Facebook for plumbing ads—until I tested TikTok. The results shocked me. Here's the d...
15 min
TikTok Ads for Roofing? Here's Why Most Contractors Are Doing It Wrong
Roofing companies waste thousands on TikTok targeting. I'll show you what actually works with real d...
15 min
TikTok vs Facebook Ads for Insurance: Real Data & Creative Strategy
After scaling insurance campaigns to 8-figures, here's my honest take on TikTok vs Facebook ads—with...