IBM Watson Marketing vs Salesforce Marketing Cloud

Side-by-side feature comparison to help you choose the right tool

IBM Watson Marketing IBM Watson Marketing
vs
Salesforce Marketing Cloud Salesforce Marketing Cloud
IBM Watson Marketing
4.6
Salesforce Marketing Cloud
4.0
Overview
Category Marketing Cloud Platforms Marketing Cloud Platforms
Overall Rating 4.6 Best 4.0
Reviews 1,119 reviews 1,633 reviews
Pricing
Starting Price Contact Sales Contact Sales
Pricing Model Enterprise Enterprise
Free Plan
Free Trial 13 days 11 days
Rating Breakdown
Ease of Use 4.5 4.5
Features 4.2 3.8
Value for Money 4.3 4.8
Customer Support 3.8 4.3
Features
API Access
Company Info
Company IBM Watson Marketing Salesforce
Founded - 1999
Headquarters - San Francisco, CA
Best For ["smb","mid market","enterprise"] ["smb","mid market","enterprise"]

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IBM Watson Marketing

IBM Watson Marketing

★ 4.6

AI-powered marketing automation

Salesforce Marketing Cloud

Salesforce Marketing Cloud

★ 4.0

Enterprise digital marketing platform