Fathom Analytics vs Google Analytics 4
Side-by-side feature comparison to help you choose the right tool
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| Overview | ||
| Category | Marketing Analytics | Marketing Analytics |
| Overall Rating | Best | |
| Reviews | 1,895 reviews | 2,140 reviews |
| Pricing | ||
| Starting Price | $14/mo | $0/mo |
| Pricing Model | Paid | Freemium |
| Free Plan | ||
| Free Trial | 30 days | 9 days |
| Rating Breakdown | ||
| Ease of Use | ||
| Features | ||
| Value for Money | ||
| Customer Support | ||
| Features | ||
| Company Info | ||
| Company | Fathom Analytics | Google Analytics 4 |
| Founded | - | - |
| Headquarters | - | - |
| Best For | ["startup","smb","mid market","enterprise"] | ["startup","smb","mid market","enterprise"] |