Learning / Analytics & Data

Analytics & Data

316 resources

Data analysis, tracking, and marketing analytics

Podcast Free

Data Skeptic Podcast

Kyle Polich · Apple Podcasts

Data science and machine learning explained.

Data Science Machine Learning Statistics AI
4.5
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Certification Free

dbt (data build tool) Fundamentals

dbt Labs · dbt Learn

Transform marketing data with dbt.

dbt Data Transformation Data Modeling Analytics Engineering
4.5 15 hours
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Course $79.99

SQL for Marketers

Data Expert · Udemy

Learn SQL specifically for marketing data analysis.

SQL Marketing Analytics Databases
4.5 10 hours
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Course Paid

Tableau for Marketing Analytics

Tableau · Tableau eLearning

Master Tableau for marketing data visualization and insights.

Tableau Data Visualization Marketing Dashboards KPI Reporting
4.5 30 hours
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Tool Paid

FullStory Digital Experience

FullStory · SaaS

Digital experience analytics.

FullStory Session Replay DXI Analytics
4.5
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Certification Free

Amplitude Product Analytics

Amplitude · Amplitude Academy

Enterprise product analytics platform.

Amplitude Product Analytics Cohorts Experimentation
4.5 20 hours
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Course Free

Google Meridian MMM

Google · Google

Google's marketing mix modeling solution.

Meridian MMM Bayesian Methods Marketing Measurement
4.5 15 hours
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Course $79.99

Google Analytics 4 (GA4) Mastery

Daragh Walsh · Udemy

Complete guide to Google Analytics 4 setup, reporting, and advanced analysis.

GA4 Web Analytics Event Tracking Reporting
4.5 14 hours
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Master GA4 from setup to advanced reporting and analysis.

Google Analytics 4 Data Analysis Reporting
4.5 15 hours
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Course Paid

Google Tag Manager Advanced

Julius Fedorovicius · Analytics Mania

Master advanced GTM techniques.

GTM Advanced Custom JavaScript Server-Side GTM Debugging
4.5 20 hours
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Course $49/mo

IBM Data Science Professional Certificate

IBM · Coursera

Comprehensive data science program covering Python, SQL, machine learning, and data visualization for marketing analytics.

Data Science Python Machine Learning SQL
4.5 10 months
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Community Free

DataTalks.Club

DataTalks.Club · Slack

Data science and analytics community.

Data Science ML Analytics
4.4
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Certification Free

Google Analytics Individual Qualification

Google · Skillshop

The official certification for Google Analytics proficiency.

Google Analytics Web Analytics Data Analysis
4.4 4-6 hours
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Youtube Free

StatQuest YouTube

Josh Starmer · YouTube

Statistics and ML explained clearly.

Statistics Machine Learning Education Concepts
4.4
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Course $49/mo

Google Data Analytics Professional Certificate

Google · Coursera

Learn data analytics skills including spreadsheets, SQL, Tableau, and R programming.

Data Analytics SQL Tableau R
4.4 6 months
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Course Paid

GA4 Advanced Implementation

Analytics Mania · Analytics Mania

Master advanced GA4 tracking and configuration.

GA4 Advanced Custom Events Server-Side Tagging Consent Mode
4.4 25 hours
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Course Free

Meta Marketing Mix Modeling (MMM)

Meta · GitHub

Open-source MMM from Meta.

Robyn Marketing Mix Modeling Budget Optimization Open-Source
4.4 20 hours
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Certification Free

Segment University

Segment · Segment University

Master customer data infrastructure with Segment CDP.

Segment CDP Data Collection Identity Resolution Audiences
4.4 15 hours
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Community Free

r/analytics Reddit

Reddit · Reddit

Reddit community for analytics professionals.

Web Analytics Marketing Analytics Career Tools
4.4
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Course Paid

Server-Side Google Tag Manager

Stape · Stape

Implement server-side tracking with GTM.

Server-Side GTM Cloud Deployment First-Party Data Privacy
4.3 15 hours
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Course Paid

Incrementality Testing

Measured · Measured

Measure true marketing incrementality.

Incrementality Geo Experiments Holdout Tests Causal Inference
4.3 12 hours
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Course Paid

Marketing Data Science with Python

Maven Analytics · Maven Analytics

Advanced Python for marketing data science.

Data Science Segmentation Propensity Modeling LTV Prediction
4.3 30 hours
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Course Paid

R for Marketing Analytics (Book)

Chris Chapman & Elea Feit · Springer

Comprehensive R guide for marketing.

R Programming Marketing Analytics Statistical Methods MMM
4.3 50 hours
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Course Paid

Customer Lifetime Value Modeling

Various · Multiple

Build CLV prediction models.

CLV Modeling BG/NBD Survival Analysis Predictive CLV
4.3 15 hours
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