Learning / PPC & Paid Media

PPC & Paid Media

237 resources

Pay-per-click advertising and paid media strategies

Certification Paid

IAB Digital Ad Operations Certification

IAB · IAB

Industry certification for ad operations.

Ad Operations Ad Serving Trafficking Measurement
3.8 30 hours
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Tool Paid

Optmyzr PPC Management

Optmyzr · SaaS

Enterprise PPC optimization and automation.

PPC Management Automation Reporting Multi-Account
3.8
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Tool Paid

Smartly.io Creative Automation

Smartly.io · SaaS

Creative and media buying platform.

Smartly.io Creative Automation Paid Social Enterprise
4.9
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Podcast Free

PPC Town Hall

Optmyzr · YouTube

Live PPC discussions.

PPC Google Ads industry news
4.9
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Tool Free

Google Ads Scripts

Google · Google Ads

Automate Google Ads with JavaScript.

google ads automation scripts bulk changes
4.9
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Tool Contact for pricing

ironSource

Unity (ironSource) · Ad Platform

Mobile monetization and user acquisition platform.

app monetization user acquisition mobile ads
4.9
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Community Paid

Hero Conf

PPC Hero · Events

PPC marketing conference.

PPC paid media advertising
4.9
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Tool Starting at $249/month

Adbeat

Adbeat · Web Platform

Competitive intelligence for display and native advertising.

competitive intelligence display ads native ads
4.9
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Podcast Free

The PPC Show

AdStage · Apple Podcasts

Interviews with PPC experts on strategies and tactics.

PPC Interviews Expert Insights
4.9
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Certification Free

Semrush PPC Fundamentals Exam

Semrush · Semrush Academy

Demonstrate PPC knowledge and Semrush advertising tools proficiency.

PPC Keyword Research Ad Copy
4.9 3-4 hours
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Community Free

Reddit r/PPC

Reddit · Reddit

Subreddit dedicated to pay-per-click advertising discussions.

PPC Google Ads Facebook Ads
4.9
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Tool Platform fee + media costs

The Trade Desk

The Trade Desk · Web Platform

Leading independent DSP platform.

programmatic DSP omnichannel
4.9
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Youtube Free

Google Ads

Google · YouTube

Official Google Ads tutorials and best practices.

Google Ads PPC Search Ads
4.9
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Certification Free

Google Ads Apps Certification

Google · Skillshop

Demonstrate expertise in creating and optimizing App campaigns to drive installs and in-app actions.

App Campaigns Mobile Marketing App Install Ads
4.9 2-3 hours
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Certification Free

HubSpot Digital Advertising Certification

HubSpot Academy · HubSpot Academy

Free certification in digital advertising.

Digital Advertising PPC Social Ads Strategy
4.9 3 hours
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Tool Paid

Adalysis

Adalysis · Web

Google Ads optimization platform.

Google Ads ad testing quality score optimization
4.9
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Tool Paid

TrueClicks

TrueClicks · Web

Google Ads auditing and monitoring.

Google Ads auditing monitoring agencies
4.9
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Youtube Free

Aaron Young - Define Digital

Aaron Young · YouTube

Google Ads strategies for local businesses.

Google Ads local business lead generation PPC
4.9
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Tool Custom pricing

Moat (Oracle)

Oracle · Web Platform

Attention and brand safety analytics.

attention brand safety measurement
4.9
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Tool Ad spend only

Meta Ads Manager

Meta · Web Platform

Facebook and Instagram advertising.

facebook ads instagram ads social advertising
4.8
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Course $29.99/mo

Google Ads Training Library

Brad Batesole · LinkedIn Learning

Complete Google Ads training from beginner to advanced levels.

Google Ads PPC Campaign Management
4.8 15 hours
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Tool Ad spend only

TikTok Ads Manager

TikTok · Web Platform

TikTok advertising platform.

tiktok ads video ads gen z
4.8
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Podcast Free

Paid Search Podcast

Paid Search Podcast · Podcast

Weekly podcast on Google Ads and PPC.

google ads ppc strategy optimization
4.8
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Course $74.99

Google Ads (Adwords) - From Beginner to Expert

Isaac Rudansky · Udemy

Master Google Ads from scratch to advanced campaign optimization.

Google Ads PPC Campaign Optimization
4.8 18 hours
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