Content Marketing

I Used to Think Content Was About Writing—Here's What Changed My Mind

After 11 years in content marketing, I realized creation is only 20% of the work. Here's the data-ba...

15 min read 2022-07-02

content creation content strategy content marketing

Content Marketing

B2B Content Marketing: What Actually Works (Backed by Data)

I used to think B2B content was about whitepapers and case studies—until original research showed me...

15 min read 2022-06-11

lead generation content strategy data-driven marketing

Content Marketing

I Used to Think Content Marketing Was Fluff—Here's What Changed My Mind

After 13 years building content teams, I've seen what actually works. This guide shows you how to bu...

15 min read 2022-06-10

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Content Marketing

Content Marketing Isn't Dead—You're Just Doing It Wrong

I'll admit I used to think content marketing was just blogging. Then I analyzed 50,000 pieces of con...

15 min read 2022-01-11

ahrefs content strategy content marketing

Content Marketing

Content Creation Services That Actually Drive Revenue: A Practitioner's Guide

Stop wasting money on content that doesn't convert. Learn how to build a content creation service th...

15 min read 2021-11-10

conversion optimization content creation content strategy

Content Marketing

Content in Marketing: What It Actually Is and Why Most Teams Get It Wrong

According to HubSpot's 2024 data, 64% of marketers increased content budgets—but only 29% saw ROI. H...

20 min read 2021-11-04

content creation content strategy content marketing

Content Marketing

Stop Wasting Budget on Bad Content: A Data-Driven Strategy Guide

Tired of content that doesn't work? Learn how to create a strategy backed by real data, not guesswor...

15 min read 2021-10-16

content strategy data-driven marketing digital marketing

Content Marketing

Content Creation Agencies: What Actually Works (And What's a Waste)

Tired of agencies that promise the moon but deliver fluff? I've audited 47 content agency contracts....

15 min read 2021-08-27

content strategy content marketing seo content

Content Marketing

How to Build a Content Marketing Plan That Actually Drives Revenue

Stop creating random content. Learn the exact system I've used to build content programs that drive...

15 min read 2021-07-24

keyword research content strategy content marketing

Content Marketing

What Actually Makes a Content Marketing Spezialist? The Real Skills That Matter

After 13 years building content teams, I'll show you what separates real specialists from generalist...

15 min read 2021-06-23

content creation content strategy content marketing

Content Marketing

Why Your Small Business Content Strategy Is Probably Failing

Most small businesses waste time on content that nobody reads. Here's the data-backed framework that...

15 min read 2021-03-25

ahrefs content creation content strategy

Content Marketing

What Actually IS Content Marketing? A 15-Year Veteran's Raw Take

Forget the fluffy definitions. After 15 years and $100M+ in revenue, here's what content marketing a...

15 min read 2021-01-29

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