Technical SEO

Robots.txt & Sitemap XML: The Technical SEO Foundation You're Probably Getting Wrong

After 14 years in SEO, I've seen robots.txt and sitemap mistakes cost sites thousands in lost traffi...

Technical SEO

XML Sitemaps: The Technical SEO Foundation You're Probably Missing

A SaaS client came to me with 40% of their pages not indexed. Here's how we fixed it with proper XML...

Schema Markup

I Was Wrong About Schema Plugins—Here's What Actually Works

After testing 14 plugins and analyzing 3,847 sites, I'll show you exactly how to add schema markup t...