Content Marketing

Why Marketing Content Institutes Fail (And How to Build One That Works)

Tired of random acts of content? Here's how to build a scalable content institute with data-backed p...

15 min read 2018-11-26

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Content Marketing

Why 70% of Content Fails and How to Build a Content Machine That Works

Most content fails because it's created without a system. Here's how to build a content machine that...

15 min read 2018-08-26

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Content Marketing

What Actually Makes Marketing Content Work? 13 Years of Data

Stop guessing what content works. I analyzed 50,000+ pieces to show you exactly what drives results—...

15 min read 2018-08-20

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Content Marketing

Why Your Content Calendar Is Failing (And How to Fix It)

I'll admit—I thought content calendars were just glorified to-do lists. Then I ran the tests. Here's...

15 min read 2018-07-26

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Content Marketing

What a Content and Marketing Manager Actually Does (With Data)

A marketing veteran breaks down the content and marketing manager role with real data, case studies,...

15 min read 2018-07-16

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Content Marketing

Why Your Content Marketing Position Is Failing (And How to Fix It)

I'll admit—I've seen content teams waste $500k+ on the wrong approach. Here's what actually works ba...

15 min read 2018-06-17

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Content Marketing

Creative Content Strategy That Actually Works: A Practitioner's Guide

Stop creating random content. Learn how to build a creative content strategy that drives real busine...

15 min read 2018-05-22

content optimization content creation content strategy

Content Marketing

Content Marketing World: What 2,400 Marketers Actually Do (Data)

Original research reveals what top content marketers actually do differently. Get the data-backed st...

15 min read 2018-04-02

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Content Marketing

Calendar Content That Actually Works: Stop Wasting Time on Empty Planning

Tired of content calendars that collect dust? I've seen businesses waste 40+ hours monthly on planni...

15 min read 2018-03-02

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Content Marketing

Why Most Content Marketing Consultants Are Wasting Your Money

Most content consultants deliver random acts of content without strategy. Here's how to find one who...

15 min read 2018-01-12

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Content Marketing

Your Content Strategy Is Probably Broken—Here's How to Fix It

Most content marketing fails because teams skip strategy. Learn the data-backed framework that drive...

15 min read 2017-11-24

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Content Marketing

Content Creation Agencies: What 73% of Marketers Get Wrong About ROI

HubSpot's 2024 data shows 73% of marketers struggle with content ROI. Here's how to actually measure...

15 min read 2017-09-21

content strategy content marketing seo content