Google Ads

Google Ads API: Is It Worth the Learning Curve for Your PPC?

After managing $50M+ in ad spend, I break down the Google Ads API—when it pays off, the real costs,...

15 min read 2022-04-08

google ads bidding strategies performance marketing

Google Ads

Google Ads Login: What 87% of Marketers Miss About Account Security

87% of Google Ads accounts have security vulnerabilities. Learn login best practices, multi-user man...

15 min read 2020-05-11

google ads account security ppc management

Content Marketing

Content Marketing That Actually Works: A Practitioner's Confession

I'll admit—I wasted years on random acts of content. Here's the data-backed system that finally deli...

21 min read 2019-11-15

ahrefs content creation content strategy

Content Marketing

Why Your Content Calendar Is Failing (And How to Fix It)

I'll admit—I thought content calendars were just glorified to-do lists. Then I ran the tests. Here's...

15 min read 2018-07-26

content strategy content marketing seo content

Content Marketing

Calendar Content That Actually Works: Stop Wasting Time on Empty Planning

Tired of content calendars that collect dust? I've seen businesses waste 40+ hours monthly on planni...

15 min read 2018-03-02

content strategy content marketing seo content

Content Marketing

Content Calendars Don't Work—Unless You Fix These 5 Data Mistakes

That viral template you downloaded? It's probably costing you links. Here's what 1,200+ marketers ac...

15 min read 2016-12-13

content strategy data-driven marketing link building

Content Marketing

I Used to Hate Marketing Plans—Here's What Actually Works

After 11 years in content marketing, I've seen what makes marketing plan content work. Here's the da...

15 min read 2016-07-25

content marketing content roi b2b marketing