Expert insights and guides on PPC, SEO, and digital marketing
I'll admit—I wasted $47,000 on Instagram ads for a fintech client. Here's what the data actually sho...
I'll admit—I thought Instagram was useless for construction. Then we ran $500k in tests. Here's what...
That claim about Instagram being better for fitness? It's based on outdated influencer data. Here's...
After scaling healthcare brands to 8-figures, here's my data-backed breakdown of which platform deli...
After scaling HVAC campaigns to 8-figures, I'll show you exactly where to spend your ad dollars. Rea...
Revealbot's 2024 data shows auto Facebook CPMs hit $14.72—but Instagram's at $8.91. Here's where you...
Stop wasting budget on outdated Facebook Ads advice. Here's what 8-figure brands actually do with Ad...
After scaling 8-figure real estate campaigns, here's my data-driven breakdown of Facebook vs Instagr...
Meta's 2024 data shows B2B Instagram Ads have 37% higher CTR than Facebook. But here's what those nu...
I used to push Instagram for every retail brand—until analyzing 37,000+ ad sets. Here's what the dat...
Meta's 2024 data shows SaaS brands spending 73% more on Instagram—but Facebook still drives 41% lowe...
Insurance marketers: Facebook CPMs average $12.47 vs Instagram's $8.19. Here's what's actually conve...